Marketing e logística: um estudo de atratividade para a criação de um centro logístico de cargas compartilhadas no modal rodoviário de cargas fracionadas em Porto Alegre - RS

Abstract

This project aimed to seek an alternative to improve competitiveness while simultaneously reducing the cost of road freight transportation operations. This is a highly competitive sector that accounts for over 60% of goods transported in national territory and that constantly suffers from the significant increase in inputs. Our model aims to present an alternative to reduce operational costs in road freight transfers on the Porto Alegre x São Paulo axis. The sharing model was motivated by the idle spaces of the transfer vehicles of the carriers that currently operate in the segment of fractional loads, drawing inspiration from other sharing-based business models like Uber, Julio Simões, PX driver. Through the implementation of this model, the goal is to achieve cost savings for carriers by reducing idle time, enhancing operational profitability, and subsequently enabling them to tap into new markets with more competitive freight rates for shippers, all while maintaining a high level of service performance.