Gestão do conhecimento: aplicação do modelo de gestão de conhecimento em uma empresa do setor de transporte rodoviário brasileiro

Abstract

This work aimed to delve into the knowledge regarding the topic of Knowledge Management in the corporate environment, as well as to identify the scenario of knowledge management in transportation companies. To achieve this, it was necessary to understand how transportation companies position themselves in relation to their Knowledge Management process. We began with a literature review on the topic. Subsequently, a benchmarking was conducted with two companies in the industry, one in the air transport sector and another in the road transport sector. Finally, a field research was carried out with the objective of understanding the profile of the companies, how the Knowledge Management process works, and the main difficulties encountered. This research involved 52 transportation companies of all sizes, nationwide. The data was collected through semi-structured interviews and an online questionnaire. A proposal for the implementation of knowledge management in a road transport company was developed, based on the model by Stankosky and Baldanza (2001). As a result, the importance of promoting a learning culture, encouraging collaboration and knowledge sharing, and investing in effective technologies and processes to capture and disseminate relevant information was identified. It is recommended to monitor and evaluate the application of the proposed model, in order to identify areas for improvement. The result can contribute to the design of proposals for implementing the knowledge management model in other Brazilian road transport companies.