Uso de ferramentas baseadas em inteligência artificial pelas empresas de transporte no Brasil: uma pesquisa com profissionais do setor

Abstract

The use of artificial intelligence (AI) tools in the operational and financial management of companies has increased, as they have the potential to automate, modernize and optimize processes, which has significant impacts on the competitiveness of companies and their positioning in markets in that operate. In this scenario, the objective of this study was to analyze the application of AI solutions by transport companies in Brazil. The aim was to assess the level of knowledge of AI tools by transport companies and their application and identify the benefits and challenges for implementing these tools. To achieve the objectives proposed in this study, qualitative research was adopted as a method. A structured questionnaire was sent to transport companies through the Institute of Transport and Logistics (ITL) database, during the month of October 2024. 59 responses were obtained from leaders of transport companies. Among the main results obtained, the following stand out: a) it was found that more than 40% of respondents use AI tools for customer service, which suggests a greater search for the commercial sector, which aims to increase revenue and implement new technologies to capture customers; b) only 17.4% of companies stated that they use AI solutions for financial management; c) the main areas in which companies see potential for applying AI solutions include fleet management and data analysis and forecasts (74.1% of respondents), routing and route optimization (72.4%), customer service customer (67.2%) and predictive maintenance (56.9%).