RODOLEGAL: plataforma para agilizar e controlar os cadastros

Abstract

The RODOLEGAL platform, the subject of this study, is the idealization of a platform that acts 360˚ in the relationship between stakeholders in the road freight transport sector, whose purpose is to innovate in the sector by reducing the time and maximizing the results spent on routine activities that are necessary for a good transport service. The Marketing Plan was used as a methodology for defining strategies and actions, guiding marketing activities, market analysis, defining the target audience, positioning the brand, setting targets and success metrics, and selecting communication channels. The basis used considered factors such as competition, market trends, available resources, the organization's strengths and weaknesses, analysis of the flexibility and adaptability of the business and consumer preferences and monitoring of campaign performance. Finally, by analyzing the data obtained, opportunities for improvement were mapped out in order to make decisions and achieve long-term success.