EVP: metodologia aplicada como ferramenta para a captação, retenção e desenvolvimento de motoristas na empresa Transpedrosa

Abstract

The road cargo transportation sector, like other sectors, faces the problem of high turnover of its employees. The high turnover rate can lead to high costs for the organization, either with waste of financial resources or time and rework, or with a decrease in motivation, engagement and low performance of employees who are directly or indirectly affected by employee turnover in organizations. In this sense, this research seeks to understand how to attract, capture, retain and develop people in order to promote improved performance in a transportation. The methodological path counted, initially, on a bibliographic research whose themes involved people management, recruitment and selection, retention and relationship with employees, turnover and employee value proposition (EVP). In addition, three other companies in the sector were consulted with the purpose of getting to know the good practices provided by them in the sense of valuing, retaining, motivating, and developing their professionals. Following the study, a case study was used, carrying out an EVP survey for analysis. The results showed that, from the drivers' point of view, the company's identity is closely linked to the performance of the professional practice of each one, as well as that they feel part of the positive results achieved, however, there are some points of attention that the company must consider to improve the relationship with employees, such as internal communication.