Gestão estratégica e cultura organizacional: um estudo aplicado à Fretcar

Abstract

This research aims to describe the context of the management model capable to align strategies and the organizational culture in the company Fretcar. This project proposes a management model capable of achieving the expected results in the established strategies, considering the necessary interventions for our cultural reality. To develop a management model that promotes the alignment of strategic guidelines with the Organizational Culture, to contribute to the improvement of the business performance. The methodology used was bibliographical, which made it possible to acquire the conceptual knowledge of organizational strategy and culture. The field research results presented evidence that the employees started to view the management of the strategy aligned to the organizational culture.