O podcast como um canal de comunicação que visa engajar o motorista de ônibus à empresa

Abstract

The urbanization process has accelerated the growth of cities and generated an increasing concentration of the population in metropolitan regions. This process is the cause of major economic, cultural, social and structural changes that society has been going through, which imply more planning, investment and services to citizens. Among them, an essential service for urban mobility stands out: collective passenger transport. For this segment to be able to offer a quality service to the population, it needs to have professionals prepared and motivated in their roles, committed and engaged with the organizations in which they work. This theme is the object of investigation of this study, which has as target subjects the managers of transport companies and bus drivers, in order to know: which factors interfere in the bus driver's lack of engagement with his company? And what strategies can the company adopt to strengthen the driver's ties with the organization? To answer the investigative problem, a quantitative research was developed with data collection carried out through two questionnaires: one for managers and another for drivers, with the objective of developing a strategy that helps to promote a sense of belonging to the business. For theoretical support, authors such as Chiavenato (2003, 2014, 2020), Souza (2017), Rodrigues (2020), Quadros (2019), among others, were used. It was possible to conclude that the researchers' initial hypotheses were not fully confirmed, however they noticed some contradictions in the drivers' responses that referred to the lack of engagement of these professionals. Therefore, an application project, the podcast, was developed to improve communication between employees and the sense of belonging to the company studied, whose pilot project had positive results.