Plano de negócios: aplicativo segura a condução

Abstract

The present study consists of a project of an application called "Safe driving", and aimed at strategic planning for such, however, for the basis of the project, a theoretical framework was elaborated with the approach of the conceptual bases related to the segment and the activity, which is the sector that will be worked on (involving the transportation of cargo by road), and thus the cargo direction, accidents and act for this purpose as well as possible means reduction in the rate of accidents in general. In addition, the profile of Brazilian truck drivers and the breadth of the market were analyzed, as well as the market research data for accidents and the losses due to poor qualification and values, as well as the main accident and transportation costs and costs. The role of driver performance in reducing operating costs and its influence on operational performance, as well as the profile of high-performance drivers (ensuring safe and economical steering) was addressed. It was also understood the function of motivation in professional performance based on theories such as the hierarchy of needs according to Maslow and Vromm besides addressing recognition as a motivational basis. Finally, the business model was presented, considering the concepts of map of empathy and the canvas model, and for the basis of the practice, was analyzing the strategic planning, systematic and the main tools of business management and the success of the enterprises, presenting models of exponential organizations based on dual platforms. The survey of the conceptual bases was based on a bibliographical research, and based on an analysis of the sector, elaboration of benchmarking and organizational realities, as well as the current reality of the company and finally the research was presented. Based on the proposed solution, it was also analyzed its technical, operational, strategic and financial viability, and finally the implementation schedule. It is concluded that it is feasible and could benefit all those involved.