Estudo da necessidade de plataformas digitais que sustentem a integração multimodal no Brasil

Abstract

The growing external competitiveness and the country's oscillating economy reinforce the need for Brazilian companies to be increasingly cost-efficient. In Brazil, given its territorial dimensions, freight transportation becomes a challenging management cost element. Added to this is the many years of low investment in infrastructure, as well as the difficulty of accessing information on alternative transportation to the traditional and costly road modal. The objective of this project is to study the attractiveness of developing a platform that brings a range of options for multimodal solutions, indicating the most appropriate alternative for the user, whether it is cost oriented or term. To understand the real attractiveness of a platform of this nature, four points are fundamental analysis: 1. Deep understanding of each modal, advantages and disadvantages, possible applications and the scenario of multimodality in the country; 2. Chart the country's economic outlook and transport industry expectations for the coming years; 3. Detailed analysis of other successful practices in similar branches, such as travel platforms (Decolar and Trivago) and cargo logistics platforms (Flexport, FrightHub and Liftit); in addition to 4. To quantify and qualify the interest of potential users (logistic load operators) in relation to this platform, through the application of a questionnaire. At the end of the study, the present work will bring about the return on the attractiveness of the platform of multimodality.