Logística e distribuição: um estudo sobre oportunidade de negócios na distribuição e logística reversa no mercado de cervejas artesanais no Estado de São Paulo

Abstract

The exponential growth of the craft beer segment in Brazil in the last decade highlights an important behavioral change in the Brazilian consumer. It’s still a maturing market, with huge long-term growth potential, sustained by the consolidation of a culture of savoring beer as a form of sensorial experience. Therefore, it seems as if there is a favorable context to implement businesses which support craft breweries’ activities, such as beer keg logistics. The purpose of this work is to deepen the assessment of this thesis, considering a business model that is new to Brazil, understanding its feasibility and acceptance to its implementation in the São Paulo State. For this purpose, a wide array of public data and bibliography was gathered. Furthermore, a quantitative survey was conducted directly with Brazilian craft brewers, and a benchmark study of international best practices was performed. The solution defined consists of a new ownership model, where the beer kegs are no longer property of the breweries but managed as an asset pool, along with an operation focused on the reverse logistics of the kegs. The work carried out allowed to conclude that this business will be feasible from operational, strategic and financial standpoints.