Integração da Transcocamar à Cocamar: um novo modelo de negócios

Abstract

The present application project aims to introduce a qualitative study with a new business model for Cocamar and Transcocamar companies, regarding the execution of transport services. We start by presenting the current reality of these companies, its commercialized, industrialized and exported products, as well as their structures. Regarding the conceptual bases, we go through the demonstration of the precarious modal infrastructure of the country, pointing out the evolution of modalities: road, rail, port, airways and pipelines. Such precariousness creates so-called logistical bottlenecks that are responsible for countless losses to companies. Afterwards, an explanation was made about the importance of the processes management of the companies and about the imperative need to improve these processes through the continuous reflection for their development in order to develop the organization. A benchmarking was developed in partnership with Bunge Alimentos, the largest food company in Brazil with more than 100 years of activities in the country. The experience was possible at the company's headquarters located in Maringá-PR and collaborated in the conclusion that there is a need to create a new business model for the companies targeted for this project. As a guiding element of the justifications for the proposed business model, an analysis was presented of the cargo road transport sector in Brazil, which ranks 55th in the world ranking among 160 countries. Finally, a conceptual model and the solution proposal were presented, concluding on the viability of the new business model researched.