Repositório Digital do Transporte

Use este identificador para citar ou linkar para este item: http://repositorio.itl.org.br/jspui/handle/123456789/111
Título: The impact of the miles trade business in the Brazilian airline industry
Autor(es): Pereira, Daniela de Araujo
Gonçalves, Evandro Magno Vianna
Jeronimo, Fabricio Benato
Bellomo, Renato Luiz Furquim de Mendonça
E-mail: daraujo@voegol.com.br
evandro.goncalves@voeazul.com.br
fabriciobj@yahoo.com
rlfmbellomo@voegol.com.br
Orientador: Halawi, Leila
Número da turma: AVM - T02
Data do documento: 2018
Citação: PEREIRA, Daniela de Araujo et al. The impact of the miles trade business in the Brazilian airline industry. 2018. 66 f. Capstone Project (Aviation Management Certificate Program) - Embry-Riddle Aeronautical University; Instituto de Transporte e Logística, São Paulo, 2018.
Resumo: This study analyzes the impact of the Miles Trade business in the Brazilian airline industry. This is linked some factors: economy recession, cultural traces, legal flaws and new technologies that led to the creation and growth of the Miles Trade business in Brazil. The impacts over airlines are related to loyalty weakening between customers and airlines and revenue dilution due to the lower prices of air tickets sold in miles. This project analyzes the qualitative impacts using the SWOT analysis, Porter’s 5 forces, Cause and Effect Diagram and the quantitative impacts comparing public available information about the Miles Trade business industry size to the public information of airlines revenue published by ABEAR. By acknowledging the significant impacts this study proposes recommendations and future research in order to mitigate, considering loyalty, legal and regulation, and technology perspectives in the analysis.
Palavras-chave: Miles trade business
Airline industry
Descrição: Capstone Project (Aviation Management Certificate Program) - Embry-Riddle Aeronautical University; Instituto de Transporte e Logística, São Paulo, 2018.
Aparece nas coleções:Aviation Management (AVM)

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