A sustentabilidade e a construção de vantagem competitiva no transporte rodoviário brasileiro: como empresas do setor de transporte rodoviário poderão construir diferenciais competitivos por meio de práticas sustentáveis?

Abstract

This study analyzes the strategic feasibility of the VC-EES model (Competitive Advantage through Efficiency and Sustainability) applied to the road freight transportation sector, considering the integration between operational efficiency, sustainability, and ESG practices. The research adopts a qualitative and descriptive approach, using benchmarking, document analysis, and interviews with internal and external stakeholders, with Lenarge company as the basis for the study. As its central proposal, the VC-EES model seeks to integrate ESG indicators, operational management, and data intelligence, transforming information such as fuel consumption, mileage, and carbon emissions into strategic indicators capable of supporting decision-making, strengthening competitiveness, and generating value for clients and stakeholders. The model also proposes the use of dashboards, auditable reports, and environmental metrics focused on monitoring operational efficiency and decarbonization in the transportation sector. The results indicate that the model is aligned with current market demands, with the potential to contribute to cost reduction, improvement of logistics efficiency, and strengthening of the sustainable positioning of organizations.