Logística no Brasil: como promover a eficiência logística no segmento de transporte rodoviário de cargas por meio da inovação digital e dados integrados

Abstract

Given the strategic importance of road freight transport (RFT) to the Brazilian economy and the structural inefficiencies that impact its competitiveness, this study aimed to propose an integrated digital solution capable of improving operational efficiency in the sector. A mixedmethod approach was adopted, combining literature review, field research with 53 participants (drivers and companies), and benchmarking of existing digital freight platforms. The sector analysis revealed critical issues such as high vehicle idle time, the use of navigation systems unsuitable for heavy vehicles, low reliability of information, fragmented contracting processes, and limited integration between logistics systems. Based on these findings, a solution was developed in the form of an application that integrates a freight marketplace, intelligent truck-aware routing, data standardization, communication among stakeholders, and route-based support services, enabling greater alignment between supply and demand. The feasibility of the solution was assessed through a phased implementation plan, starting with a Minimum Viable Product (MVP) focused on essential features and validation within a specific logistics corridor, with estimated investment and progressive scaling. The study concludes that the proposed solution has the potential to reduce operational costs, increase vehicle utilization rates, and improve safety and logistics efficiency, while contributing to the digital transformation of the sector through the systemic integration of operational, commercial, and strategic information.