Inteligência competitiva como ferramenta de maximização de resultados em uma empresa de transporte público coletivo urbano

Abstract

The changes that occoured at a global context promoted big changes in Brazillian society, and mostly, at the competitivity in business organisms. The pursuit for competitive advantages makes urban mobility related companies understand that information and knowledge have to be transformed in competitive intelligence. This movement is gaining force at the corporative enviroment because of the growing necessity of the managers to take correct decisions between a major quantity of data and avaible informations. Looking close to this scenario, the process that the companies transform information in intelligence is being treated as Competitive Intelligence (CI). The Competitive Intelligence model adopted by Rede Metropolitana de Transporte Coletivo (RMTC) created at this project will supply this necessity of an integrated model of Competitive Intelligence so it can promote the attractivity of the area and sustentability of the business. This work offers through the bibliografic research compreension related to the conceptual aspects and aplication of Competitive Intelligence. In another way, the constructed model gives another vision and a product of Competitive Intelligence with continuous creation of Value, build with cientific methods.