Eficiência logística: o modelo que promova a eficiência no atendimento as grandes redes varejistas e atacadistas

Abstract

This study addresses the issue of delays in cargo reception at large supermarket chains, highlighting their negative impacts on operational efficiency and the competitiveness of transport companies. The central objective is to analyze this problem and propose innovative solutions, based on the principles of logistics, the shared economy, and transport management. The research focuses on Transportes Bertolini Ltda. (TBL), investigating the consequences of asset underutilization due to long waiting times for unloading at wholesalers and supermarkets, and evaluating the feasibility of a new business initiative, whether as a startup or joint venture, to mitigate these challenges. The theoretical analysis of the work encompasses concepts of strategic management, various transport modes—with an emphasis on Brazilian road transport—, the formation of strategic partnerships and alliances, logistics and Supply Chain Management (SCM), inventory management, and logistics asset optimization. It is emphasized that, although road transport is crucial for national logistics, it faces significant obstacles such as deficient infrastructure, high operational costs, security risks, and regulatory complexity. To overcome these adversities, the research proposes integrating the principles of the collaborative economy into the road cargo transport sector. The application of these strategies aims to reduce freight costs, increase operational efficiency, improve service levels, and generate positive environmental impacts. The establishment of a startup in a joint venture model is presented as an impartial platform for cargo consolidation, allowing for controlled experimentation of collaboration and fostering mutual trust among companies. However, the implementation of these proposals requires overcoming challenges such as building trust among partners, the need for technology investments, defining equitable pricing models, and adapting to current regulations.