Programa “Orgulho que Move”: inclusão e permanência de colaboradores LGBTI+ nas áreas operacionais do setor de transportes

Abstract

The applied project “Orgulho que Move” (“Pride that Moves”) is a structured program for the promotion of Diversity, Equity, Inclusion, and Belonging (DEIB), with a focus on valuing authenticity and the well-being of LGBTI+ employees in the operational areas of the transportation sector. The program was designed to address the invisibility of LGBTI+ topics in corporate environments, especially in sectors where DEIB actions have historically been scarce, such as frontline operational teams. The proposal consists of a continuous program, with a minimum duration of one year, organized into three phases: preparation, execution, and monitoring. Actions are distributed across four lines of action: awareness and training, capacity building of multipliers, recognition and engagement, and indicators and results. The structure includes practical dynamics, educational materials, symbolic recognition moments, and the dissemination of a didactic and accessible guidebook, expanding its potential for sharing among companies in the sector and other industries. In addition to the methodological design, the project included an applied survey with employees from the transportation and logistics sector, including frontline professionals from different companies. The survey highlighted the relevance of the topic and the need for structured strategies to promote diversity on the operational frontline. This practical application reinforced the program’s adherence and applicability, contributing to its robustness. The pilot implemented at MetrôRio demonstrated positive results, increasing awareness of diversity in daily operational routines and contributing to more respectful corporate environments. The program proved to be financially feasible, low-cost, easily replicable, and adaptable, including for smaller companies. Additionally, by promoting safer and more respectful work environments, the program directly contributes to strengthening team well-being and the quality of customer service, a strategic aspect in essential services such as public transportation. It also proactively mitigates reputational risks by structuring continuous actions rather than reactive responses to crises. It is concluded that “Orgulho que Move” is a practical, modular, and replicable tool for strengthening organizational culture, fostering fairer, safer environments conducive to authenticity, well-being, and quality customer service, with inspiring potential for the transportation sector and other operational environments.