A implantação da gamificação com ênfase em meritocracia em empresas de transporte rodoviário: estratégias para otimização operacional e valorização dos colaboradores

Abstract

Gamification has emerged as an innovative approach to enhance engagement and productivity in the corporate environment, particularly in the road transport sector. This study investigates the application of gamification, with a focus on meritocracy, as a tool to recognize driver performance and improve operational efficiency. The research aims to answer how gamification can be used to increase driver motivation, reduce turnover, and improve operational outcomes in a sector facing significant challenges, such as high employee turnover and low engagement. The justification for this study lies in the growing interest in strategies that improve talent recognition and retention, critical areas for transportation companies that struggle to implement effective meritocratic systems. When well applied, meritocracy contributes to a fairer and more efficient organizational environment, with recognition based on actual employee performance. The methodology of this study is qualitative and descriptive, using a case study approach in transportation companies. Data were collected through interviews with managers and drivers, as well as structured questionnaires and document analysis. The research also explores the relationship between gamification and the ESG (Environmental, Social, and Governance) agenda. In the social aspect, gamification provides a more motivating and transparent work environment, promoting the professional growth of drivers. On the environmental pillar, it encourages efficient driving practices, contributing to reduced fuel consumption and carbon emissions. In governance, gamification establishes clear performance evaluation criteria, ensuring greater transparency and fairness in organizational decisions. The results indicate that well-structured gamification has a positive impact on organizational culture, promoting greater driver engagement and reducing issues such as demotivation and high turnover. The adoption of point systems, rankings, and rewards aligns the company’s strategic objectives with employee behavior, creating a more productive and collaborative environment. Gamification not only improves operational efficiency but also strengthens the competitiveness of companies by valuing employees and optimizing internal processes. It is concluded that gamification presents itself as a strategic tool for the road transport sector, contributing to innovation and improved business performance. By promoting a more motivating, transparent, and meritocratic environment, gamification becomes a competitive advantage in the sector, benefiting both companies and drivers.