Gestão de pessoas: felicidade no trabalho para a retenção de talentos no setor de transporte aéreo no Brasil

Abstract

People management is a strategic field that plays a crucial role in the success of organizations and encompasses many processes, including talent retention. The objectives of strategic people management involve supporting the organization in achieving its objectives, developing a high-performance culture, ensuring that the organization has talented, qualified and engaged professionals. We are currently experiencing an increasingly competitive business scenario, marked by changes that occur very quickly, fierce competition, technological transformations, shortage of qualified labor and this condition applies to the air transport sector in Brazil, which has faced challenges in attracting and talent retention. A large part of the current workforce is made up of Generation Z, individuals with striking characteristics, who are transforming the corporate environment with their unique perspectives, values and skills. They grew up in a highly digital environment and are constantly connected, this generation values diversity, inclusion, happiness and authenticity at work. In line with the characteristics of generation Z, we are faced with talent retention in companies, which involves understanding the needs of new generations, who value flexibility, happiness, purpose and continuous development, while seeking to align these values with the experience and stability that previous generations bring. This meeting generates challenges, such as the adaptation of management and communication policies, but also opportunities, allowing the creation of multigenerational teams that enrich the work environment. in this way, happiness is seen as a lever for retaining talent and is an emerging theme in all sectors. Therefore, this project seeks to analyze the air transport sector in Brazil and demonstrate this transformative and innovative opportunity by placing employee happiness at the center operations and becoming an effective strategy that can lead organizations to better results.