Teia: plataforma multimodal para o setor de viagens e turismo no Brasil

Abstract

This study investigates the feasibility of an innovative business model for a multimodal travel service that meets the demands of contemporary travelers. Motivated by the existing gap in the market for integrated travel planning solutions, the research seeks to develop a model that offers a personalized and convenient travel experience, combining different modes of transportation and additional services. Using a qualitative approach, the research involved a literature review, benchmarking of existing travel platforms, and data collection through interviews and questionnaires. The results identified the main challenges faced by travelers today and the opportunities for a multimodal service. The proposed business model presents an innovative approach aimed at optimizing the customer experience, reducing costs, and promoting sustainability. By integrating different modes of transportation and offering personalized services, the model has the potential to transform the way people plan and carry out their trips. The contributions of this research are relevant to both academia and the travel and tourism industry. The results can serve as a basis for future research on multimodal services and for the development of new solutions that meet the needs of 21st-century travelers.