Comunicação empresarial: como superar o desafio da distância com o uso da tecnologia móvel?

Abstract

This Application Project addresses the feasibility of a business communication tool between the company and the employees who need to stay away or rarely appear in the workplace or at the company’s headquarters. The study addresses the context of the employees of companies providing transport services, supported by the benchmarking carried out with the civil aviation company Azul Linhas Aéreas, a success case by Universidade Corporativa do Transporte (UTC), and by the case study in the company TransJordano Ltda. The exploratory methodology of the Application Project included bibliographical research on the importance of business communication and the application of a questionnaire to drivers. The survey confirmed the existence of the use of smart phones, among drivers of trucks and the availability to use the equipment in information content and training of the company. As a solution, it was verified the technical, operational, strategic and financial viability of the creation of an application for the company, so that the challenge of the distance of the business communication with the drivers of trucks was met.