Modelo de aplicação da inteligência artificial na otimização da performance do transportador rodoviário de carga

Abstract

In an increasingly competitive and innovative world, organizations need to seek agile management in order to adapt to new realities, maintaining excellence in customer service as well as meeting the expectations of shareholders and investors. In Brazilian logistics, for several reasons such as continental dimensions, long distances between production and consumption centers as well as the lack of investment and infrastructure for other modes, the road freight mode represents the largest percentage of everything that is transported from one point to another. With the high costs and risks of this modality, it is imperative that companies take a critical look at new ways of managing operations performance, with large-scale use of embedded technology through artificial intelligence platforms with real-time actions, generating results satisfactory. This work presents a study for the use of artificial intelligence in road freight transport, with the aim of improving logistics performance in terms of reducing accidents as well as increasing productivity. The idea is to have the robot not only identify situations involving risk of accidents or loss of efficiency, but also automatically act on programmed actions in the form of alerts for immediate intervention with drivers. With data integrated into a single platform called CEL – Logistics Efficiency Center – the product of this work generates information for the monitoring and management system with all interventions generated and their respective impacts on the result. This product was improved and evaluated by important stakeholders specializing in the modal and artificial intelligence through interviews. Based on the results obtained, the project was classified as attractive and viable for its applicability, considering that the study will bring important strategic advantages to organizations with its feasibility. Strategically, this solution offers road freight carriers an important competitive advantage as an alternative in relation to tight commercial negotiations with shippers who, in turn, have market limits on their logistics costs.