Projeto aplicativo EquiLog: um aplicativo para centralizar os recursos necessários na promoção da equidade de gênero nas empresas de transporte

Abstract

Environmental, social, and governance (ESG) assessment has gained significant relevance in the market, becoming an increasingly important metric for investors in their decision-making processes. Various factors impact the performance of organizations in ESG, including gender equity. Concurrently, recent studies associate the presence of women on the executive committee, in any number above one, with a better socio-environmental and financial performance. However, when comparatively analyzing the employee composition of companies in logistics, it is noticeable that the sector struggles to promote diverse teams. In this context, the main objective of the study is to develop an application aimed at directing the implementation of actions that increase female representation in organizations. During the study's development, the research results showed a male predominance and the absence of actions aimed at promoting safe environments for female labor, signaling a significant challenge regarding the inclusion of women in this field. Therefore, the study is justified, given the scenario where gender equality becomes increasingly crucial for the sustainable and inclusive development of companies. This project aims to provide a practical and effective tool to promote significant changes. The application will serve as an integrative platform, offering diagnostic tools, practice recommendations, progress monitoring, and educational resources. It is thus concluded that the creation of tools that provide more diverse, inclusive, and fair corporate environments is feasible. However, given the current stage of social development in which sector leaders find themselves, entrepreneurship may still be the most viable alternative.