Estudo de caso: transporte coletivo urbano: um estudo aplicado à sua valorização e geração de demanda

Abstract

The public urban transport of passengers in Brazil is a little diversified niche. The Bus is the most popular urban transportation in the country's large urban centers, however, some factors have caused that the demand of passengers has taken a considerable fall. Legislative measures and incentives for creating new modalities for urban mobility have had a great deal of encouragement from the government, but much remains to be done for Brazil to achieve excellence in the segment. The purpose of this study is to understand the perceptions of the users of public transportation of passengers, promoting their valuation and stimulating their demand. This paper will present the reality of the municipality of Mossoró-RN, where a research was developed to obtain data on the demands of the users of public urban transport of passengers and what has led to the substitution of this modal by another means of urban transportation. These data will serve as a basis for proposals for improvements and meeting the users' needs, as well as the identification of the intervention factors of the public power in the mode of transportation in question.