Plano de negócios para uma empresa de revenda de peças e manutenção em veículos de transporte coletivo (ônibus)

Abstract

The objective of the study was to develop a business plan to analyze the feasibility of implementing a company that sells parts and maintains public transport vehicles. The environment considered was a business group in the sector, which has been in the market for over 90 years, headquartered in the city of São Paulo – SP. A case study was carried out, with a quantitative-qualitative approach. The technique used was documentary research. The business plan model adopted was that proposed by Sebrae (2013). From the business plan developed, it was clear that the venture is viable from both an economic and financial point of view. It was identified that the expected period for return on investment is 8 months, that is, less than 01 year, which represents a profitable investment. Furthermore, it reached the attractiveness rate estimated by entrepreneurs. Therefore, it could be considered that the project is attractive to partners.