Transporte é trend: estratégia de ação integrada para empregabilidade das juventudes no setor de transportes brasileiro

Abstract

This paper presents an innovative and multifaceted communication strategy to combat youth unemployment in the Brazilian transportation sector. The strategy aims to attract young talent to the sector, value the profession, and promote professional qualification. Brazil faces a dilemma: a growing number of young people seeking opportunities collide with a shortage of skilled labor in the transportation sector. Youth unemployment plagues the lives of millions of young people, while the transportation sector cries out for qualified professionals. This paper proposes a communication strategy to reduce the challenges of youth employability, value the transportation sector, and build a more prosperous future. The strategy is based on three pillars: Promotion and Dissemination of Campaigns; Professional Training and Qualification; and Establishment of Strategic Partnerships. The implementation of this strategy will contribute to the reduction of youth unemployment, professional qualification, and the appreciation of the profession, boosting the development of the Brazilian transportation sector and the country as a whole.