E-commerce de caminhões seminovos

Abstract

In the digital universe, everything is sold. From food to medicine, lifestyle to opinion. In this scenario, there are many opportunities in which some segments benefit more and others less. Certainly, the sale of used trucks is one of the actions that can gain more robustness and achieve better results on the web. G10 is the largest road freight transport company in Brazil, with private capital. The second largest, when also considering publicly traded companies. It has 4,500 employees, 280 units and 2,000 sets of trucks. Its operations operate throughout the national territory, transporting the most diverse products, such as grains, liquids, processed products, e- commerce and postal cargo. For the company to achieve results, constant fleet renewal is essential. This becomes even more important when one considers that the G10’s goal is to keep vehicles in operation for up to three years and six months. Therefore, two dealerships work full-time focused on the sale of heavy vehicles: G10 Seminovos, based in Maringá (PR); and Transpanorama Seminovos, which is also part of the G10 Group, with units in Maringá (PR), Aparecida de Goiânia (GO) and São Paulo (SP). Today, most used truck dealers operate in market places, such as Mercado Livre and Caminhões e Carretas. Some companies in the segment have invested in applications to bring the public closer to the desired object. However, it should be noted that all digital stores use the internet only as a showcase, as sales are closed offline. It is possible to sell a truck from start to finish, with the complete closure of the shopping cart online, but to do so it is necessary to break down cultural barriers, within the transport segment itself.