Análise de expansão de serviços complementares à operação ferroviária da VLI Logística

Abstract

This study investigates new service offerings for a Brazilian logistics service provider with railway assets, exploring opportunities for synergy and customer loyalty. In addition, the potential for generating shared value is presented with the evolution of supply chain efficiency by mitigating the dispersion of players involved in services necessary for the logistics operation. Faced with a constantly evolving scenario, it is crucial for railway companies to identify and capitalize on innovation opportunities, especially by maximizing the return on their existing resources. Therefore, this study presents a broad marketing plan for launching new offers that translate into an increasingly complete service provision, a more robust portfolio, verticalized operations and, fundamentally, contribute to the competitiveness and sustainability of the business.