Apresentação e desenvolvimento do podcast - Transporte em Foco: desafios e oportunidades na criação do podcast como um canal de entretenimento, informativo e educativo, voltado para a mobilidade no Brasil

Abstract

Technological advances promote a series of changes in the population's daily lives and, consequently, in the way they behave and use products and services. And it would be no different in the communication segment. The sector found itself faced with numerous tools ranging from obtaining information, advertising, advertising products and services, disseminating content and engaging consumers and promoting business segments and niches. Thus, new models and businesses gained prominence and, in this project, we worked with the podcast platform. A tool that has gained space and digital presence, increasing the number of followers, due to its dynamic format, true communication, easy access, specific content presented by great professionals and references in the market. The objective of this project was to create and develop a podcast in audiovisual format, which would become a reference in communication about transport in Brazil.