TopBus+ e o estímulo à geração de demanda no transporte urbano especial de passageiros em Fortaleza

Abstract

Technological evolution has brought a challenge for businesses that are faced with the need to adapt to the new reality and, consequently, need to improve or create services or products that are compatible with market demands and changes. In this context, the public transport system has also been looking for new technologies to improve the customer experience, retaining and attracting new passengers. Considering the diversity of competitors in the transportation of people, the traditional model of public transport by bus has been losing demand, and it is therefore necessary for this mode to present an alternative and innovative business model. From this perspective, the companies of the traditional public passenger transport system created the Special Public Collective Transport Service by Application - On Demand (TOPBUS+) in Fortaleza, with the expectation of extending it to the metropolitan region. In summary, it consists of a shared transport service of a special nature, accessed through a specific application in which the passenger selects their origin and destination, operated by Sprinters vehicles with the capacity to transport up to 13 people seated simultaneously and to different destinations, through the use of applied technology. The purpose of this study is to create a monthly subscription model to make it possible to increase the demand from passengers using this mode of transport, which will contribute to the maintenance and sustainability of the business.