EASY ESG: uma plataforma para implantação e gestão da agenda ESG no transporte rodoviário de passageiros

Abstract

Every day the implementation of the ESG agenda in companies is the target of greater demand by society, customers, shareholders and the financial sector, ceasing to be just a competitive differential to become essential for the longevity of the business. Road transportation is a complex and high-risk activity, seen as a major environmental villain due to the emissions of its vehicles. Therefore, it is necessary to mitigate risks, increase longevity and improve the image of the sector. The wide adoption of the ESG agenda will contribute to this. The objective of this study is to identify the degree of maturity of road passenger transport companies in relation to ESG and their main difficulties, and to analyze practices of other more advanced sectors on the subject. Descriptive research will be used, through the application of a research questionnaire to assess the level of knowledge and maturity of companies on the subject. Field, documentary and bibliographic studies will be carried out to contribute to the search for the best tools to achieve the general objective, that is, to develop a model that guides and stimulates the adoption of the ESG agenda in the Brazilian road passenger transport segment, in order to allow systematic implementation and enhance the exchange of good practices related to the theme among companies in the sector.