Logística do asfalto à favela: inclusão de entregas de cargas para comunidades brasileiras

Abstract

The booming online sales market in Brazil faces the challenge of reaching the most needy, communities and remote areas suffer from logistical deficiencies that deprive this social segment from entering this billionaire segment. In turn, carriers have the desire to include such locations in their delivery routines in order to be attractive to and satisfy the needs of companies in the retail and online sales segment. Studies such as that of Outdoor Social prove the greatness of this market and show the consumption power of Brazilian slums, which point to the order of 159 billion reais with more than 262 thousand commercial establishments. Once the relevance of the potential market has been assured, as well as the need of consumers and transporters has been legitimized, this project will seek to deliver a manual so that large corporations can obtain, in partnership with local institutions, the desired market penetration, thus making their products available to this public. satisfactorily, covering the delivery peculiarities imposed by the demographic and geographic challenges characteristic of Brazilian communities.