Marketing e operação: um modelo de gestão de bagagens que promova a geração de valor para as empresas do grupo JCA

Abstract

The search for continuous improvement makes organizations reinvent themselves and create ways to achieve high-performance management. Andntretanto, the difficulties for this to happen onlyincreases m, this sometimes occurs by the need for efficiency, effectiveness of operations and results, other times due to the Core Business that involves people. To manage people it takes a lot of interpersonal skill. Thus, it is a challenge to ensure the expansion and improvement of the quality of transport services, since they are essential for a significant portion of the population, which at all times moves. Group JCA is a Brazilian holding company based in the city of Niteroi in Rio de Janeiro, formed by a conglomerate of companies operating in the sector of road transport of passengers, cargo and tourism. Founded by businessman Jelson da Costa Attunes, it became in the early 2000s, one of the largest representatives of the transport sector in the country. Companies such as Auto Viação 1001, Viação Cometa, Auto Viação Catarinense, Rápido Ribeirão Preto, Wemobi and Expresso do Sul belong to the JCA group; these are those that act specifically in the collective road transport of passengers. Driving safely, respectfully and confidently, millions of passengers every year, is one of your values. It has an operation that seeks daily improvement, interacting more than 4,500 (four thousand five hundred employees), and has a fleet composed of more than 2,000 (two thousand) new and modern buses. For this whole structure to positively influence mobility, always offer the best service experience, it becomes a challenge for road transport companies. Another challenging task is to develop products and services that generate competitive advantage; a baggage management model that promotes the generation of value for jca group companies, specific and differentiated work, seeking to exceed the expectations of the target audience. Promoting innovative ideas to ensure control, comfort and quality of services related to baggage management, is an expectation about to be held in the JCA group.