Estratégia e inovação: um modelo que promova a geração de valor e a melhoria da experiência do cliente na utilização do transporte público em Salvador e Região Metropolitana

Abstract

The idea of the project is to implement an "open” system based on a so-called open-loop solution, where customers and users of public transport could choose the best payment option to make their trip, such as: debit cards, credit cards, apps, QR codes, wallets, among other options, directly at the turnstile, avoiding queues, purchasing tickets at ATMs or cabin. According to UITP (2022), this new system has as its starting point making access to public transport as easy as possible, and based on this condition, will attract more customers (potential new users) and increasing satisfaction during their regular use. Finally, it could even integrate with different transports that are not conventional today, such as: airlines, app companies, shared bikes and other available options.