Diversidade e inclusão no transporte aéreo

Abstract

It is conspicuous that the theme of Diversity and Inclusion (D&I) has been gaining prominence in the journals, internet, global forums, and that organizations are aware of how to include this theme within their structures, whether through the staff (more egalitarian and inclusive) and/or internal policies (organizational culture, strategic planning, selection processes and management of the topic). The benefits obtained through a more diverse and inclusive environment are greater creativity, development of innovative solutions, improvement in the organizational climate and financial returns above other market players. This application project aims to develop a propositional model of D&I management for the airline sector, which aims to promote the insertion and well-being of people with increased competitiveness. During this process, a benchmark was executed, through interviews, with four companies listed in the Guia Exame on Diversity and Inclusion, with the purpose of mapping the best practices developed among organizations that are publicly recognized as a reference in the D&I. Additionally, the three largest airlines with domestic operations in Brazil (Azul, Gol and Latam) were interviewed in order to understand how this theme is present in strategic planning, the level of maturity of these companies and what actions are already being put into practice. The management model developed in this project proposes ten actions to be followed and much more than just creating norms and prohibitions, it is extremely important that the program has an educational and participatory bias. Based on benchmarking visits and interviews with airlines, it was concluded that having the engaged and effective participation of senior leadership (usually the CEO) is critical to successfully consolidating a diverse and inclusive culture in the company. Seeking to achieve this participation, it proposes a propositional model of Diversity and Inclusion management that is easy to understand by people and, at the same time, that encompasses the idea of practices such as carrying out a diagnosis, creating affinity groups, related policies to the theme, definition of indicators and goals, elaboration of a communication and training plan, development of new products and services focused on must be structured. It is worth mentioning the need for the model to reflect the company's culture and not simply be a copy of existing examples.