Logística reversa e ASG: um modelo para utilização da estrutura da Azul Cargo na destinação de uniformes usados

Abstract

Humanity's perception on the negative impact of its actions on the environment and society is increasingly sharpened. This perception is leading to a change in attitude of people, who seek to reduce their share of responsibility in these negative influences. This contingent of people forms a consumer market that also requires companies to have this environmental and social awareness, prioritizing doing business and consuming products from organizations, which, in addition to carrying out actions aimed at preserving the environment, with ethics and social responsibility, also show this direction in their purpose and day-to-day attitudes. Thus, it is demonstrated that being aligned with these concepts generates competitive advantage to companies. The purpose of this application project is to propose a Reverse Logistics solution for the correct destination of uniforms, at the end of their useful life, demonstrating their commitment to respect for the environment. To achieve this goal, the present project opted for a qualitative approach of research, of exploratory character, using the knowledge of the group members, on the subject, and seeking greater familiarity through bibliographic research and benchmarking. Through this research, it was identified that the disposal of uniforms, after the end of their useful life, is a problem that begins to worry some companies, and logistics for collection and destination is an obstacle to be transposed, presenting itself as a business opportunity, with bias aligned with ESG. In this project, it was decided to develop a reverse logistics proposal for the conscious destination of uniforms used for Azul Cargo™ customers, using the resources already existing in the company for this activity. The objective of this proposal is to optimize the use of Azul Cargo's™ resources, reducing the pollutant potential related to collections, contributing to the correct destination of uniforms and reducing the pollution generated, in addition to reinforcing the image of a company aware of the impact of its actions on the environment.