Inovação no transporte urbano de passageiros em Belo Horizonte: um modelo de personalização para o serviço de massa

Abstract

In Brazil, public transportation is mainly carried out by road and more specifically by bus. The city of Belo Horizonte, field of research for this study, is no exception and, as in the rest of the country, its urban public transport is going through an unprecedented crisis. The current model for providing this type of service in the city shows clear signs of obsolescence and the need to present alternatives to the urban mobility problem is becoming increasingly urgent. Intrinsic characteristics of this public service such as essentiality, continuity, universality and affordability, which seek to guarantee the social function of transport, make this demand even more challenging and relevant. From an analysis of the current situation of the public transport system in the capital of Minas Gerais, interviews with entrepreneurs in the sector and with service users, we sought to understand the reasons for the demand retraction in the last decade and what can be done to reverse this situation. After obtaining a diagnosis, this study aims to propose the development of an on-demand public transport model which could raise the level of service personalization, promote value generation for customers and be viable for both companies and granting authorities.