Inovação e logística: o compartilhamento de frota para o segmento de transporte rodoviário de cargas Luth Transportes

Abstract

This project proposes to explore the fleet sharing model seeking to contribute to sustainability and identifying strategies that apply to the cargo road transport business. The same will be applied to the company Luth Transportes: which transports supermarket goods in general, such as industrialized and perishable food products (refrigerated and produce), bazaar, cleaning and personal hygiene material. According to the proposed objective for the project, which would be to analyze successful practices involving fleet sharing, we sought to verify the willingness of transport companies to use a sharing model. For this, benchmarking was carried out with 04 companies, which were mentioned as Alpha, Beta, Gamma and Delta. Thus, the criterion used was companies that have the road freight transport chain, that are references in Environmental, Social and Governance (ESG) practices and that have collaborative cargo sharing/logistics implemented or that have the potential to be implemented, in order to identify impacts on sustainability and in business. It was verified that the companies consider that the initiative adds value to the brand and to the business, as they have fleet sharing as a sustainable positioning strategy, linked to ESG practices. Such actions directly result in a reduction in the emission of polluting gases, CO2, in addition to a reduction in costs for the company and its suppliers. Thus, fleet sharing also brings financial advantages to the business, as it favors the optimization of trips, maximizing the use of its vehicle transport capacity. In addition, there were also other benefits with fleet sharing for the companies involved, such as: cost reduction for both parties, productivity gains, improvement in partner processes. It was also considered that they are increasingly focused on ensuring sustainability goals and aim to ensure a better world and, consequently, it is considered that fleet sharing can add value to the image, brand and reputation of the business. Finally, the project presents us with a feasibility analysis that may be applicable to Luth Transportes as it investigates companies in the same segment due to such practices. The organization may have an interesting opportunity to further benchmark and understand ESG-related projects as a way to position itself in the market.