Sinergia operacional: uma questão de sobrevivência ou prosperidade?

Abstract

The present work written about the transport of bus passengers in the city of Canoas - RS, was developed within the scope for understanding the Marketing of Services, as Téboul (1999) defines a series of activities that takes place during interactions between customers and suppliers to meet customer’s needs, characterized by intangibility, variability, perishability and simultaneous consumption. This study was made through bibliographic research, benchmarking and documental survey, necessary to understand and analyze legal possibilities, seeking points of convergency for the problems presented, in spite of urban passenger transport systems cannot meet all of the aspirations from population. A historical loss in the volume of bus transportation passengers was identified, causing an increase of the rate practiced, creating a vicious circle. Tariff readjustments, are applied with the objective of maintaining the financial balance of the systems end up presenting an inverse result, as they scare away passengers because of the high tariff cost. Was identified in the interviews carried out, some aspects that public managers should observe to ensure the continuity of operations were contacted, such as: reducing travel time, speeding up boarding and disembarkation, reducing the intervals between one trip and another, increasing comfort during and invest in improvements in the surroundings of bus terminals. In this way, this project was guided by the methods mentioned above, analyzing the bus public transport systems from the most populous region of Canoas - RS, where two companies operate simultaneously with about 66% of the overlapping lines, generating an additional cost that is transferred directly to passengers. After the object of this study was defined, a statistical survey was realized together with the companies Transcal and Sogal and the Foundation of Regional Metropolitan Planning – METROPLAN containing the urban and metropolitan systems, the neighborhoods served, the routes used and the timetables of each bus line. The result obtained was a new way to meet the demand of passengers in the city of Canoas, offering uniform frequency service and with air-conditioned vehicles and mitigating operating costs using a synergy between the urban and metropolitan systems, avoiding overlaps of itineraries. In addition to improving the provided quality, the study sought operational selfsufficiency, eliminating the need to use external resources, unless there is a public desire for a tariff subsidy. Despite this project being limited to only one urban area of Canoas, between 08:00am and 16:00pm, it resulted in a reduction of 40% on variable costs which can be maximized if understood in the future that there is the possibility of an operational agreement between the urban and metropolitan systems, extending the methodology used during peak hours. Finally, the project demonstrated that it is no longer possible to sustain the current bus transportation model, and it must be seen as a constitutional right used mainly by the most needed and they shouldn’t be the main responsible for the costs of this guaranteed right.