Mixed travel: soluções em viagens para garantir a experiência completa, com bem-estar e segurança

Abstract

The idea of the project originated after the members of the group realized the problem of commuting to the final destination airport/bus station versus hotel/city, in which there are problems with the availability of taxis and Ubers, whether for work or leisure. From these experiences, an evaluation of existing platforms that offer displacements and customizable services began, in addition to the application of a survey in airports and bus stations, in order to identify the main pains that plague users, frequent or not. Based on the information acquired from these assessments, the project consists of creating a platform called Mixed Travel, friendly and simple, which can offer customizable services without the need to consult or visit other platforms, delivering trust and security to people who prioritize service over price. It is possible to purchase services in advance by selecting partners from past user reviews, as well as tracking orders online. Mixed Travel will have a predictive and complete performance, seeking to dynamically map all stages of the customer's journey, considering their needs and pains. The project is viable in all its scopes, with a very high expectation due to the potential demand, since the pilot will start at Guarulhos airport, extending, soon after, to Congonhas, and should be extended to other airports in Brazil, after validating the value proposition and its proposed business model.