A utilização de plataformas digitais como mecanismos de diferenciação e vantagem competitiva: um projeto aplicado à TBS – fretamento de ônibus e turismo

Abstract

The market for road passenger transport, especially freight, is considered to be of low differentiation by pushing carriers into a tariff dispute. The choice of the work theme was done in order to generate value to the services provided, as in other transport segments, as demonstrated by benchmarking and in the theoretical surveys elaborated in this study. Thus, the opportunity to innovate and create a competitive advantage, adapting them to the reality of the road sector. In order to analyze the market attractiveness of this project, a survey was applied with the contractor and passenger clients, in order to identify if the new benefits would generate value to the client and its impact on TBS services. It was also presented services and applications supported by digital platforms that contribute to the construction of differential over competitors.