O novo normal: a construção de valor e a geração de demandas para as empresas do setor aéreo brasileiro pós covid-19

Abstract

In 2020, the pandemic caused by COVID-19 led the world to experience one of the biggest crises in the capitalist system, and as aviation is an integral and sensitive part of this system, it was severely impacted, due to the reduced consumption capacity generated by the economic crisis, due to the lack of confidence of its users regarding health safety on board an aircraft, the lockdown imposed in some countries and the restrictions on the entry of foreigners. Through the analysis of data obtained through surveys with stakeholders, civil aviation entities, aeronautical authorities and global airlines, together with the analysis of testimonials from representatives of the national airline sector, a study was created with the aim of understanding how deep these impacts were and through these studies it was possible to present project options for building value and generating demand for the national airline sector in the post-pandemic phase, where it will be necessary to rescue customers with new trends and consumption habits so that they can return to the seats of aircraft.