Plano de desenvolvimento de uma plataforma digital de transporte para a cidade de Fortaleza

Abstract

In recent years, the app-based transport service has gained market share in the city of Fortaleza, causing a direct impact on the public passenger transport sector. This was the main cause for the increased drop in demand, as some users migrated to other forms of travel in search of comfort and safety. Given this reality, the present project aims to develop a plan that envisions possible solutions to the problem in question. Initially, a chronological analysis of the urban transport sector in the city of Fortaleza was presented throughout history. Then the concepts that served as a basis for the development of the research were addressed, in addition to fostering knowledge. From a methodological point of view, the work followed a descriptive qualitative methodology, focusing on the city of Fortaleza as the locus of research. Transport users, application drivers and some entrepreneurs from urban passenger transport companies were heard. Then, an analysis of the sector's reality was carried out, presenting the current scenario and the difficulties faced, including with the pandemic. The perception of entrepreneurs, users, application drivers and management bodies was explained through benchmarking visits, surveys and interviews. Finally, a plan was demonstrated for the creation of a digital transport platform for the city of Fortaleza, with the inclusion of a digital wallet, enabling the recovery of lost revenue for transport by application.