Siga bem motorista: a comunicação colaborativa e o engajamento do time de campo para o setor de transporte rodoviário de cargas brasileiro

Abstract

In a world surrounded by the doubts and quickness of the changes caused by the 4th industrial revolution, and moved by digital interaction, where man feels himself threatened by the machine and at the same time, he trembles in front of all the progress that molds and speeds up the world around him, the organizations need to reposition themselves towards the way they think its personnel management, looking for better ways to contribute for the main role of its human resources. Therefore, this research has the goal to determine the best strategies to engage and communicate with the field team of a road carrier enterprise, so it’s possible to identify the main elements and instruments to be used to develop a digital tool for this purpose. A qualitative research type was used, as for the objects a study characterized as described through a case study of a road bulk cargo carrier enterprise. Finally, this study aims for the development of a mobile application. In the results, according to the team field’s profile, its familiarity and expectations, it was noticed that the elements which must be used in a digital tool so it can engage with field team and, also, create a collaborative communication between the company and its staff, must be implemented gradually during three phases: the first phase works out the relationship between the employee and himself, the second phase works out the relationship between the employee and his colleagues (team), and the third phase works out the relationship between the employee and the company’s operations. These phases and elements guarantee the optimal team acceptance, because it makes the employees feel like they are the main character of the process, leading for a collaborative communication and team engagement. Thus, the most fit tool is the use of a mobile application due its accessibility and low cost compared to others technologies. As long as its development follows the three advised, making use of gamification and virtual assistant in each one of them, as described in this project.