Inovação no transporte: um modelo alternativo para a mobilidade urbana

Abstract

On the matter of urban mobility at the great Brazilian metropolis, the city of São Paulo, it is observed a scene of many challenges on the traffic of citizens around the city. Especially, the bus is considered the most abundant and accessible mode of the city transit system, however, it is subject to innumerous challenges linked to lack of expressive quality of the service and the continuous fall of the demand for the service. Despite of it, other modes, sponsored by the private sector, were part of a disruption of the concept of urban mobility and are gaining priority in the eyes of the passengers. From automobile on demand services to bike and scooter sharing, there is a variety of new modes, but still, the innovative approach does not free themselves of challenges on their expansion or determine them as the solutions for the urban transit in São Paulo. By this vision, a proposal was made to help on the expansion of these new modes, increase the attractiveness of the existing transit mode by bus and enrich the user perception of quality on urban mobility. The produced model constitutes a partnership between the bus operating companies, the urban transit regulating company and manager of the transport ticketing services, and the micro mobility sharing services companies. The plan proposes an integration between the urban bus and the bicycle and scooter modes, where the user utilizes the micro mobility vehicle and, arriving at the bus terminal, leaves the equipment of a designated area; the process will produce points in the micro mobility digital application, with the objective of generating a single urban transport pass credit after the accumulation of a determined amount. The mechanism will permit the user to accumulate future fare credits on his urban transport credit card, allowing him to use the bus when able. For the micro mobility company, the services linked to gathering, distributing and maintaining the bicycle and scooter fleet, will be operated by the bus operating companies, as of the transit regulating company, it will lend part of the areas from the terminals for the parking of the vehicles. The bus operating companies will be remunerated for the services, according to the use of resources and teams involved, as for the transit regulating company, it will be benefited with the selling of transport credits. The viability analysis showed the feasibility of the project in the strategic, functional and financial departments. Revealing the generation of savings for the micro mobility companies, as well as an opportunity for growth with reduced operation costs. For the regulating transit company, an additional revenue source following the achievement of generating quality of service for urban transport users, without additional costs to the urban transit system. Lastly, for the bus operating companies, an additional revenue source and the promise of elevating the attractiveness of the transport mode, by integrating a innovative solution that generates more convenience and speed for the user.