Criação de experiências positivas e aumento de demanda de passageiros para o transporte por ônibus na RMRJ

Abstract

Urban transport in Brazil is badly in need of improving its quality. In general, it is not adequate nor satisfactory to the public’s needs. On the contrary, the average Brazilian sees public transportation as the fourth biggest problem in cities, especially in large metropolises, as in the case of Rio de Janeiro. When it comes to buses, socioeconomic inequalities are also a problem, which further harm the less favored classes, as it has an impact on their income, job, study, and leisure opportunities going so far as to impact even their health treatment conditions. The public’s search for a safer way to travel around their cities resulted in the rise of rider apps that only became more and more popular, causing part of the bus users to migrate and stop using the public transportation system altogether. Some factors that contributed to favoring of ridesharing apps are: comfort, safety, and speed. Research shows the deficiencies in the infrastructure in the bus transport system, and among them the lack of priority for public transport which contributes to a chaos in urban mobility. An alternative is a viability study as a way to record the market analyses, allowing a holistic assessment of the market and of the entrepreneur's conditions. The relevance of the theme is associated with the future of public transport companies, which need a different way of viewing the needs of the passengers who use their services daily. Due to the constant complaints of users of public transport by bus, the idea of a public transport model that meets the needs of society arose. However, it is necessary to analyze the different groups of customers, observing: what is of value for each of these groups. With this in mind, a survey was conducted with customers in three types of groups, namely; frequent bus users, casual bus users and non-bus users. The main objective of this survey is to demonstrate how transportation companies can win back their main users, making them return to using buses as their main means of transport. After analyzing the sector through interviews and surveys with users and non-users, it can be concluded that the ideal model to be presented to satisfy the public, is one that brings safety, greater comfort including; air conditioning, comfortable seats, a reduction in price for the habitual user, exclusive corridors to increase velocity in addition to technological innovations for providing better information. To make this possible requires investments from bus companies in addition to partnerships with states and municipalities.