Análise de viabilidade de implantação da gestão da inovação: estudo de caso concessionária do sistema de transporte coletivo urbano no município de Campo Grande/MS

Abstract

Managing innovation is essential in today's world to achieve sustainable and sustainable competitive advantage. This case study sought to evaluate the feasibility of implementing the innovation management in the concessionaire of the urban collective transportation system in the city of Campo Grande / MS. For this purpose, several internal and external factors of the organization that influence the management of innovation were analyzed. Next, the organizational reality of innovative companies, as well as the concessionaire and the transportation system of the city were studied. Based on this information, the audit model TIDD, BESSANT was used to diagnose the management of innovation in the company in its five dimensions (Strategy, Processes, Innovative Organization, Relationships and Learning). As a result innovation has been found empirically and without effective management. Five actions were proposed, one for each dimension, for structuring innovation management. It can be concluded that it is possible to work to manage innovation in the organization as long as it is part of the strategic management of the business. Innovation is still a new topic and very little has been discussed about the influence of stakeholders on innovation management, especially in the case of public service concessionaires.