Geração da inovação: a transformação digital como fator de vantagem competitiva no setor de transporte rodoviário de cargas

Abstract

The theme of innovation in the Road Freight Transport sector has become an increasingly relevant issue within organizations, driven by the technological transformation of the last decades. The high level of bureaucratization in the sector, evidenced by the number of documents and licenses required to carry out the activity, are examples of the fact that the sector needs changes to remain competitive in relation to other modes. The digitization of these documents and other processes are points addressed in this application project. The use of technology to create a competitive advantage is essential in an industry where margins do not allow for loss of resources during the execution of processes. For the development of this project, companies in the road freight transport sector were analyzed, through the practice of benchmarking, for the study we used the qualitative method that was based on the data collection with companies of the sector of various sizes and with different hierarchical styles, for the accomplishment of the documentary research, sources in books and websites related to the sector were always used, giving priority to sources for scientific purposes. For conducting the interviews with the managers, a semi-structured script was used and a form was sent to the organizations to diagnose the degree of commitment, development and engagement of the organizations with the theme. Through the results of the research it was possible to broaden the understanding about the sector regarding the digitization of processes, highlighting problems such as the lack of investments and even the understanding of the benefits of digital transformation for the sector.