Gestão estratégica de pessoas e responsabilidade social: a criação de um centro de formação profissional de comissários de voo na Latam Airlines

Abstract

Organizations are increasingly seeking to act in a responsible and sustainable manner, focusing mainly on social responsibility, which nowadays has proved to be a path for companies that seek to offer people mechanisms for personal and social development and a better quality of life. In this sense, training mechanisms are needed to prepare people to be socially aggregated in a sustainable way, through education and the generation of opportunities. This paper presents a feasibility study for a model for the creation of a flight attendants training and qualifying center in Latam Airlines, aimed at qualifying people from the community surrounding the Congonhas Airport/ SP site and who seek social inclusion. The research was based on successful cases involving companies that invested in training of the community and added this manpower to their workforce; the study progressed with productivity analysis, turnover, financial return, benefits to the company's image, among other personal and intangible social factors. Based on the results, the study proved to be inviting for application at the current Latam training center in São Paulo, which already has an infrastructure fully prepared to receive this project.