Marketing e sustentabilidade: um estudo de viabilidade para a utilização de fontes alternativas de energia para o transporte rodoviário de passageiros

Abstract

This study aims to understand the theme through the mapping of logistical deficiencies, such as real and population demand needs, so that it is possible to measure what are the barriers and whether it is possible to apply to the passenger road system or vehicle that uses alternative fuel. One issue that justifies the demand for studies like this is more than 30% of the pollution present in the environment near the transport sector. In addition, the industry generates 41% of suspended microparticles, known to be most harmful to health. The existence of this scenario requires energy efficiency alternatives and environmental care that improves the means of transportation. Pollution rates are alarming, and global transport GHG is expected to increase by approximately 57% over the period 2005-2030. Faced with rising prices and signs of oil shortages, it is convenient to think of alternatives to reduce dependence on this fuel. In this sense, it is necessary to focus on the practice of sustainability, not using efficient energy, renewable energy and innovation through automation and management systems for companies and the use of electric vehicles that can offer zero CO2, in addition to the lower cost of maintenance, low noise and lower operating costs. As quoted by one of the interviewees in the paper, this is an almost obligatory evolution for the sector, the electric bus has to come to differentiate and technology for segment, because road transport has been adding value to the user for many years and ended up losing market mainly. for aviation. The model developed in this paper demonstrates that it is possible to carry out road passenger transport using a 100% electric vehicle, aligning the company with global sustainability expectations. However, a number of caveats must be considered, which consequently means that adopting this model immediately and in large volume is quite risky. Only one (1) chassis supplier capable of providing a plausible solution to the simulations performed was identified. Still on the supply of electric buses, the cost of a vehicle of this nature is triple the cost of a conventional vehicle. It is also necessary to consider the small number of installed electricways in the country. The installation of these recharging points is of paramount importance to increase the autonomy of buses and facilitate the adoption of electric vehicles. There are still few examples of 100% electrified road transport, restricted to Europe and with already installed infrastructure. Despite all the difficulties, it is important to consider that this type of modal is new on a global scale, similar difficulties should occur similarly for other companies and in other countries. This means that time combined with external problem solving and governments acting as facilitators will make the solution more viable for a longer term scenario (over 10 years).